6 Ways Video Transcripts Can 20X Your Video SEO

6 Ways Video Transcripts Can 20x Your Video SEO

Online videos have taken over the Internet and became a critical part of content marketing. According to statistics, in 2015, online videos are shared 1200% compared to text and images. In the following year, 96% of business organizations used videos as part of their marketing campaigns. A video allows traditional and digital marketers to advertise their products and services.

Nowadays, almost all businesses have become dependent on videos to increase their brand visibility, content engagement, and customers. It is believed that videos are the best form of marketing tactics because they are searchable, shareable, and can help attract a massive number of customers both local and worldwide.

However, whether you are trying to impress your customers to catch their attention, or generating new leads through various channels, ensuring that your video is easily searchable is highly critical. This is where video transcripts plays an important role. A good SEO strategy is highly dependent on keywords. Therefore, video transcripts need text for spoken content to ensure that your content is searchable and achieve better ranking among search engines like Google and Bing.

1.Increases Website Traffic

The primary purpose of SEO is to increase the quality and quantity of website traffic as well as brand exposure through organic search results. Your website’s visibility on the search engine results page (SERP) heavily depends on keyword queries.

Video transcripts can provide the complete spoken content of the video in text format. Transcripts help the search engine algorithm to gain an in-depth understanding of the content of the video. Moreover, video transcripts are essential to optimize the website’s keywords.

A picture showing the increase in website traffic.
A picture showing keywords.

2. Boosts Keywords

Having transcripts just below a video is one of the best methods of incorporating high-quality keywords in a page instead of other practices like keyword stuffing, which can negatively impact your SEO. Your website might rank better on SERP with video transcripts because it already includes primary, secondary, and tertiary keywords.

3. Increases User Retention

Videos with transcripts can easily engage audiences better. They can ensure that people stay on your website much longer, thus increasing the average time spent on your website. Furthermore, it increases the chances of people browsing your website to find other content that they may find helpful.

A picture showing the increase in user retention.
A picture showing a decrease in bounce rate.
Image by: Elephant Consulting

4.Lower Bounce Rate

Video transcripts can help with your content tracking metrics. However, the video transcript must be accurate and high-quality because any discrepancy between the video content and video transcript is considered misleading to your customers or audience.

As a result, your website’s bounce rate will increase because your audience found the video not matching their search queries resulting in them leaving your website immediately. That is why the video transcript needs to be highly accurate to attract genuine organic customers and decrease bounce rates.

5. Helps Understand Your Keyword Strategy

Video transcripts can help you gauge and improve your keyword strategy. For example: if you create a video landing page targeting the keyword phrase “content writing”, but the term “social media” is frequently mentioned in your video, the search engine algorithm might confuse or misunderstand your content. That is why you need to ensure that the keywords are perfectly matched so that the search engines can easily understand your overall content.

You can also create specific pages for every video and customize the keywords and the on-page SEO elements to match the concerned video appropriately. You need to add the keywords on the headings, URL, and entire page to maximize your page’s search ranking.

6.Creates Link Building Strategies

One of the best link building strategies is internal and external linking. This means you are linking to content within your website and convincing external websites to link back to you. Video transcripts provide benefits for both.

A picture showing how link building is being done.
Image by blog.travelpayouts.com

Why Should You Use Video Transcription?

Video transcripts are essential because it improves your user engagement and help you reach a wider audience. Moreover, video transcripts help your customers follow along or quickly pull out the main ideas that are important to them. Lastly, it allows for easy shareable content on any online platforms.


Video transcripts have countless significant benefits for SEO and your customers. Transcribing your videos will boost the health of your website and result in a better user experience.

Fortunately, J Dee Media offers a specialized transcription service that assures at least a 99% accuracy rate. We help to create the most high-quality, SEO friendly transcriptions possible for your videos. Contact us now and we’ll get back to you within 24 hours.

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